OXO is dedicated to providing innovative consumer products that make everyday living easier. They study people interacting with products and identify opportunities for meaningful improvement. Their thoughtful, “question everything” process and relentless attention to detail uncover the best solutions for life’s everyday tasks. OXO was founded on the philosophy of Universal Design, which means the design of products usable by as many people as possible. The company has been recognized globally as an example of how a well-executed Universal Design philosophy not only creates products that are beneficial to end users but is also a sensible business model.